Despite Tough Times, Organic Food is Catching On


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Despite Tough Times, Organic Food is Catching On 2009-06-25
Even five years ago, it was hard to find organic produce at big-chain super markets. You had to go to your local farmer’s market or to a small family-owned store to get a variety of organic products. But awareness about the dangers of using pesticides and insecticides to treat our food has grown. More people now seek out organic alternatives, even though it‘s usually more expensive. In fact, despite the tough economic times, it seems that more and more families are choosing organic food. According to the Organic Trade Association (OTA) nearly 75 percent of U.S. families now buy organic food, even if it‘s just occasionally. Plus—three out of 10 families bought more organic food in 2008 than they did the previous year. Supply-and-demand economics Now that there‘s a proven demand for organic food, the industry has just exploded with new products. In fact, U.S. sales of organic products (food and personal care items) grew 17 percent in 2008. Organic products now pull in $24.6 billion in sales in the U.S. alone. That‘s nearly a 600 percent increase over the last 12 years. Today, it‘s not uncommon to see organic milk, eggs, juice, bread, cereal bars, and baby food on the shelves of your local superstore. I‘ve even seen organic macaroni and cheese! And the organic stuff is no longer stuck in the one "healthy" aisle in the store that everyone always skips. The organic products are now spread all over the store. So on your next trip to the grocery store, look around. See all the great alternatives out there. Even packaged products like waffles and cereal now have healthier, organic alternatives. And if we all keep up the demand for fresh organic food, competition in the marketplace will continue to grow. This will help to bring down the prices of organic products. And don‘t forget about continuing to support your local farmer‘s market. They‘re the ones who got this revolution started!
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